ART DIRECTION, Vergés

Our strategic vision, which we put at the service of companies, allows us to understand each of their particular characteristics, enabling us to assess them and strengthen their individual identities. We have created the new image for the Ceràmica Ferrés brand in order to adapt it to the needs of the professional sector. We have placed value on the core principles of Ferrés: craftsmanship, tradition, experience and local and sustainable production.

CREATIVE DIRECTION· STRATEGIC ADVICE · CREATING BRIEFS FOR NEW COLLECTIONS

As creative directors we have set a series of strategies which have defined a path for our company to follow. Delving into Vergés and analysing its particular potential has allowed us to set clear short-term, medium-term and long- term goals.

ART DIRECTION · SET DESIGN · CHOICE OF MATERIALS, FINISHES AND COLOURS

In Art Direction, the work has been focused on developing a coherent global visual language to configure the Vergés universe in which each material, finish or colour is fundamental and essential for set design, direction of photography or for the catalogue.

PLACEMENT IN INTERNATIONAL FAIRS, STANDS AND INSTALLATIONS DESIGN

Work has gone into the brand’s image and communication in international fairs by designing stands and other ephemeral installations.

Stand at Maison&Objet, Paris, 2019
CrissCross Installation, Gabriel Showroom, Barcelona, 2020

CONTENT DESIGN AND SOCIAL MEDIA COORDINATION

Content is conceptualized, generated and coordinated in order to increase brand exposure through different online and offline channels.

Photography by Francesc Rabat, Pedro Machado, Meritxell Argelaguer